The Official Spokesperson for the Rodeo.
For more than 30 years, Justin Boots has been the ‘Official Footwear’ partner of Miss Rodeo America, Inc. Like Justin Boots, Miss Rodeo America, Inc. embodies the Spirit of the West and supports a lifestyle that upholds tradition, strength, integrity, and grace.
Each year, the Miss Rodeo America Pageant takes place in conjunction with the Wrangler National Finals Rodeo in Las Vegas, Nevada, in pursuit of a deserving young lady who exemplifies the unique qualities necessary to be crowned Miss Rodeo America.
Once selected, Miss Rodeo America will travel more than 50 thousand miles across the United States during her reign, serving as the official spokesperson and ambassador of the Professional Rodeo Cowboys Association (PRCA). In addition to attending at least 100 rodeo performances, Miss Rodeo America makes numerous community appearances, educating the public about the sport of rodeo, the importance of agriculture, and opportunities available within the Western industry.
Justin Boots is proud to support the Miss Rodeo America organization, helping to afford them the ability to continue their mission of promoting the Western lifestyle and rodeo culture. Annually, Justin gives pageant contestants a pair of boots, along with runner-up awards, and the newly crowned Miss Rodeo America is gifted a wardrobe of Justin boots to showcase throughout her reign.
For more information on Miss Rodeo America, Inc. visit www.missrodeoamerica.com