Episode 032 - The Cowboy Entrepreneur^®, Scott Knudsen

Taylor McAdams: You're listening to the Kick Your Boots Up Podcast, where we swap stories of the West. Whether you're just waking up or getting in for the day, come on in and kick your boots up.Hi, everybody. And thank you for listening to the kick your boots up podcast. We have a special guest this week. But before we introduce him, I just want to remind you, please like, subscribe and follow our channel. Leave us some comments, reviews, if you have something to say we want to hear from you. We take the time to read everything and we appreciate everything that you guys have been saying. So keep it up. But this week's guest is one that's really true. And dear to my heart. His story is incredible. And I cannot wait for you guys to get to hear it. It's I mean, you're gonna leave speechless but probably have lots of more questions. So I'm just so excited about this is the cowboy entrepreneurs Scott Knutson. He has a long rap sheet. But I think the one of the best things about him is he's a family guy. He's a husband, a dad to Haley. I got to meet Haley's daughter. She's an incredible soul love her so much. Yeah, he's an author of a book that's actually out now you can buy it, it's, it's called you can't crack that egg twice. He's from here around Fredericksburg, Texas. So there's a lot of stories there. I'm sure a lot of you like to travel there, including myself. He's the host of the cowboy, entrepreneur podcast, you can get that on Spotify, Apple, iHeartRadio. YouTube, of course. He's currently filming though an autobiography called lightning K ranch. And it's basically his life story. That's going to be on the big screen for the world to see the good, the bad, the ugly of his walk, and what it's like with overcoming a traumatic brain injury, the faith there, the family struggles, the everything together the survival story. And of course, it's produced by the amazing award winning producer Rodney stone. And wow, I mean, I just can't wait. I'm so excited. I'm really getting you just thinking about the details of the movie and how it's all gonna play out. And I know we have a lot to talk through there. But first of all, Scott, thank you so much for clearing your schedule and allowing yourself to be available to be on the podcast. I'm so excited to have you here.

Scott Knudsen: Thanks for the kind words, and thank you for having me on the podcast. I love it. I listen and watch it and we follow everything y'all do. And when we were in Dallas and met you and the whole team, it was so special. It was just a great time. And y'all just welcome welcomed us like family and appreciate everything you and everybody adjusting boots does.

Taylor McAdams: Well, thank you, Scott. Yeah, it was very, very special it for those of you that don't know or wants a backstory there, we were actually able to meet up at Lisa. And that's if you haven't if you're not familiar with Lisa, then you need to go back a few podcasts and listen to our podcast episodes and learn what that is. But it was just really cool to be able to sit, sit down and talk to your family and hear your life story from your family's perspective. Even talking to Haley. I mean, she's just graduated high school and she's well beyond her years, so wise. And it shows a lot about you and your wife for raising her up to be the woman that she is today. So huge shout out to your entire family. Love them lots. And yeah, it was such a great time meeting you in Dallas. absolutely appreciate it. Of course. And I think before we get started, I kind of want everyone out there to get some backstory on you personally before we dive a little bit deeper into the fun stuff. So tell us a little bit about how you grew up and what it was like everything about it?

Scott Knudsen: Yeah, okay. Sure. Yeah, I grew up in Texas, you know, I'm a fifth-generation cowboy and, and I love it. You know, my first day home, they say from the hospital, my mom put me on my dad's calf roping horse, you know, and my dad was up there, I just grew up in the saddle literally. And I love business. That's where the entrepreneur piece comes from. And, and our western industry, there's so many entrepreneurs, you know, and that's what we really wanted to focus on is tell those stories. So I just grew up that way, you know, riding horses and playing in the dirt and living that cowboy life, which I love. I still love it so much. And and Warren, Justin forever, you know, we were just talking about beforehand, ever since the 80s. You know what they all ropers you know, but we were everywhere we go. And we went into the corporate world for a while. And that helped us kind of shaped us a little bit. But we were always rodeoing or ranch in a lot of ranch. And we weren't mentioned in the hill country. And just just love the lifestyle love the people. And I think you know, between the people in the animals, it just doesn't get any better.

Taylor McAdams: Wow, I couldn't agree more. I mean, truly, and then having to say that you're a fifth generation having that under your belt. It's it's got to be I mean, you've probably heard some stories over the years of the generations in your family that have gone through hard times. Happy Times. Even so do you have a memory of that? Like do you have do you have stories or memories of what it was like for your ancestors your grandma grandpa, what just tell us a little bit about it if you if you know,

Scott Knudsen: you know, they all grew up on a in a saddle. You know, even my grandpa he had robbed the mule to school. And because they didn't have horses back those days. That was a long time ago and my dad was a calf roper. And he also had racehorses. As you know, in the Quarter Horse world and, and, you know, I hear the stories, I don't remember them because some of the accidents, but I remember I don't remember I was told that I'd go to the feed store, you know, and that was like my happy spot, you know, and I hear all the old cowboys sitting around the table and talking and telling their stories. And I always wanted to be that person. I wanted to have stories in this industry, because I love it. You tell about my passion, I get excited about it. But so many good people know my daughter's a sixth generation is something we take serious. We don't we don't want to waste that opportunity. And we can't meet enough good people.

Taylor McAdams: So well said this industry is full of great people, including you, of course. But I really love what you said that what you said there because with Haley being a sixth generation cowgirl that, that goes to show that you guys yes, you took the appreciation for the corporate world you learned business you learned that side of it, but then you still were humble enough to come back to the ranch and and keep the legacy alive. And so I've got to ask then I'm genuinely curious. What is it like having your daughter now getting to live on the name and eventually a long, long down the road a long, long time down the road? She'll get to eventually take over the ranch and keep that that legacy alive? What's that, like?

Scott Knudsen: Oh means everything. Absolutely everything is nothing we forced on her. It's something she gravitated to on our own. I mean, she was a dancer and did everything else. But she was always at the barn. Even when I was training a lot of horses, you know, then with a q&a for a long time and American paint all those guys. And we always was trained in horses. So when she was little bitty, we hung a swingset off of one of the horse walkers. So she was down there with me. So as I've worked horses and cool them down, she was on that it was kind of like a red net, Six Flags, you know, but that was my way of her being down there with me and I get in to be with her. And she carries it on. I mean, she has a great temperament for all the horses, all the animals gravitate toward her. And like today, she's at a studio doing her thing, but in a couple of days, she'll be back to the worn feed. And you know, and love it both, you know, and I'm so glad also because I think women in in cowgirls in general have had the respect, but they do so much more. And that's why I'm so excited with breakaway roping. And there's so many events for the cowgirl. And I think with the movie and our TV show and different things like that, with Haley. And with so many other talented people, it's going to lead more people to see the true value of the cowgirl. And that's where I'm excited for her to get to lead that or be a part of it.

Taylor McAdams: Yeah, that's that's a very good point. I'm so glad you brought that up being a woman in the industry myself and seeing all the incredible women like Todd Lucas that paved the way for us that now I would love for them to be able to come back. Not that that's possible. But I would love for them to see what life is like now with the I mean, endless opportunities for money and breakaway roping, that's just huge. I'm so thankful to have been a part or living on earth the same time that this is happening. Because yes, it's so exciting. So that's a very, very good point. And then one thing do I want to go back on? I want to know now I'm curious about the how people in the beginning started carnival rides, because I'm pretty sure they started it at your ranch, because that is amazing. Yeah, swinging with Haley sitting in the swing of the walker, that I mean, wow. If you're listening out there, and you need some babysitting advice, it sounds like that's what you need to do.

Scott Knudsen: It was awesome. It was awesome. You know, she'd say, faster, daddy faster daddy. And I was like, maybe these horses need to cool down, I go faster. But it was fine. You know, we just had our own games, you know, we would chase the chickens and just just made memories down there, you know, and there's nothing better and her friends, you know, on her dance team, you know, these young ladies would come out. And they just wanted to see a horse and then pet a horse. And these are just great dancers and never been around our industry. And they started riding the horse that we taught them how to rope and then some of them made Division One teams, and just the industry opened up for him. And in their first generation, which is I don't know if it's harder, but it's so special to be that. And we talked about that at the morning. They wouldn't go home, it'd be two in the morning. They're like let's rope a little bit more. And I'm like, Oh my goodness. So our industry is blessed by a lot of good men and women.

Taylor McAdams: Absolutely, yeah. And they've paved the way for everything that's about to happen in the future. And I'm glad that we are talking about Haley because she's really not I mean, she's your daughter. So obviously she's a huge part of your life. But she's a really big part of your story. And one thing that I really held held on to that we can talk about later is the fact that you guys after the accident got to because Haley was so young, she was a baby, you guys got to learn to read together, walk together right together, and I think your bonds incredible. So I think now is the time for the world to get to hear your story. So tell us a little bit about your experience. I know that you probably don't remember any of this. So tell us what you were told and just share with the world what what happened to you.

Scott Knudsen: Okay, so when my daughter was one it was a one year birthday. It was raining off east of us about 15 miles and wasn't at our place and my wife she's a city you know, she was asleep. Baby girl, and model and just beautiful, you know, but didn't grow up in the agriculture industry. And she she moved out here because of her daughter. And she called me and I was out probably doing horse stuff and she's like, come to the barn, I got something to show you. And I went up there and she was holding Haley, once again, it was her birthday, and my wife cleaned the tractor. And I was like, Oh, my goodness, like my birthday. And we were standing there looking at the tractor, and I had the horse next to me, and I was holding my daughter and my left hand and it was like, you know, that peaceful, you know, the painting, you always see, you know, just the family enjoying the ranch. And out of the blue a lightning strike came and it came in front of my wife, she was on my right hand side. And, and when in my head and my left hand. And after that it was chaos, you know, there was horses running around and beat bouncing into each other, the sprinklers came on, but it was chaos. And, and thank God, you know, my daughter wouldn't hurt I was the ground. My wife's eyes and ears were a little bit messed up, you know, but for a couple of days. But it was the loudest noise and the brightest light and it scared. I don't know if it scared us at first we didn't realize. And Tracy, my wife has told me a lot of the stuff that went on, because I just don't remember all my memory from before the Latin is gone. But you know, we made it to the house somehow. And I was trying to, you know, unsettle the horse. And there was just commotion. And being hurt so much. I have been dead three times, I overcame, you know, and with my wife, you know, we just overcome, and I thought we'd be fine. And we really didn't realize because it wasn't raining. And you always hear Yeah, when you get hit by lightning, it's kind of a joke. And we didn't realize what just happened to us. And we get in the house and I tell Tracy I'm okay, and she wants to stay with me. But I'm like, Hey, we got we got so much to do. And that's just I think that's the grid of the agriculture industry. You know, you just put on your, you know, pull up your boots and just keep going to work. And she went to town and got a birthday cake, because we had people come in for the next day. And we're young parents, you know, and she shouldn't have drove. And she came back and my face was black. And it was that's when it went downhill. And, and you know it once again, the memory was gone and messed up a lot of the inside. And hey, six months later, the fillings of my teeth would fall out just crazy stuff. But it shaped our family in such a unique way we never ran from it, you know, now it's our brand. It's a Latin K ranch. And we never even talked about it until I was speaking at Texas a&m and asked if I ever been hurt. And that's where it kind of came up again. But I had to learn to read and write again, like you said, and with Haley and my wife was a teacher, she'd use a phone, no phones to teach me numbers. And I still can't read and write as well as my daughter does. But I'm trying real hard. And but my wife had to run the ranch, and she was a city girl, you know, let's go. Now she's running the ranch and feed and we had some over 50 horses and cattle and goats and it was busy. And now she's raising two kids instead of one. So our whole dynamic shifted, and we just kind of worked through it. And by the grace of God, you know, we we lived. And, you know, I don't remember this, my wife said that we went in the hospital and they were like, just go home, we're gonna treat you like a concussion. And they're like, You got water in your lungs and you have all this stuff going on. And they were like, We don't know how to treat you. No one's ever live from a strike that severe. So we did start getting some therapy and start doing some things and our doctors got Hayley back in the hospital because they sent her home, they didn't see any burn marks on her. Just crazy things like that, that nobody really knew at that time. You know, that was 18 years ago. And and, you know, thanks, thanks to the horse, you know, looking in the mirror in the window at us and it just made us want to get out there even more. And we just started living our life again. And you know, I didn't know if it was like, I have metal in my face and neck and back shoulder, knees. I didn't know if that caused it. I didn't know wrong place wrong time or what? And they were just like, that's what it was. You know, you were there. And you were the tallest one and I'm glad I was you know, sure wouldn't want Haley or Tracy to go through it. And but it made us tighter is a family. And we have that brand everywhere. It's on our chaps. It's on our horses, trailers, trucks, it's in our house on the floor. And because we didn't run away, it made our family closer. And hopefully it inspires people you know, when you get hit out of something out of the blue, no matter if it's lightning or something else you can get through it. You can get through it. That's what we talk about.

Taylor McAdams: Wow, I have so many questions and yet so little words. I've even heard your story before and I'm I'm even And you know, humbled even more to hear you say the word like, I've died three times. And nobody's ever survived after this lightning strike this bad. So what was what was it like for you in that moment? Did you? Did you really ever stop to think how bad it was?

Scott Knudsen: No, no, no looking back, I know it was bad. But I think about what I realized how bad it was, it would have been harder to climb out of that hole. You know, anytime I get hurt, I never think about how bad it is, you know, I always think about how great it's going to be to get back in that saddle, or how great is going to be to take my wife and daughter out to eat again, I focus on the positive five focus on how bad it is, in that situation. Well, you know, I'm showing my own self down, I don't I don't want that I want to lift myself up. And, and I think that's been a lot of my recoveries have been that way. Just focus on the positive focus on what I love. And that's God, my family and, and our western industry. They always are there for me. So, you know, everyday is a blessed day.

Taylor McAdams: Yeah, it is. And you are living proof of that, for sure. And I love that you mentioned the horse looking at and you know, you looking out the window and seeing the horses out there and and how that kind of kept you going. But I'm sure you're able to incorporate the horses into your recovery process in some way. So tell us about the recovery process. And tell us about the impact that the horses and even the industry had on you through through it all? Did? Was it something that a battle that you fought silently? Or was there able? Are there people in the industry that were able to pour into you and help with whatever they could?

Scott Knudsen: Oh, that's that's a great question. I've never been asked that. You know, a lot of it was silent, because we didn't tell anyone. And not that we were ashamed or anything. I didn't want to bring anyone else down. I didn't want to see the long face or anything like that. But like, you know, we go back to and and once I realized it was okay to say stuff like that. I didn't say it for pity. I said it to inspire the people that what they're going through. But the horses have always healed me. For sure. You know, of course, God and my family, but the horses have, you know, and that's when we work with nonprofits with military getting over the mind problems they have coming back, and people that have severe injuries working on the mind problems, because you know, the horses, they're so big, and they're so strong, they're so powerful. But there's just this sense about healing about them. And before we had a backyard fence had come up and look in the windows. And it was just special, you know, and my wife would sit me in a certain spot, so I could look at him. And I remember after I broke my neck, I was sitting in my chair, but she had face it toward the window. So instead of me thinking about getting well, I was going through, I was seeing the horses and I was making notes on the training process for each horse. So I was already 90 days ahead of what I'm at home, using that horse to shift my mind if I was thinking about the pain or the recovery or anything like that, I don't think I would have got well as fast or as as good.

Taylor McAdams: Well, and you having no recollection of any memory before the strike, and then also struggling to walk, right? Read ride horses. Tell us about all of that. Because at one point you had to have, you know, looked down and learned like, Oh, I'm actually doing this, I'm I'm here being a human again. So tell us about that experience.

Scott Knudsen: It was it's crazy. You know, it's whenever I go home to Georgetown from Georgetown, but I live, we've been in Fredericksburg for over 20 something years. I didn't want to be that guy that snub somebody I don't have any reason to. But I didn't want to walk by someone that I went to school with. And like I forgot I'm so my family has been really great about telling me stories, or if they see someone coming up, they would always tell me. And now my mind is so fragmented, because I know I don't remember growing up and a lot of just great memories. But I've been told so many times, it's like I was there. So so that that's helped a lot. But I made so many new memories, I don't want to waste an hour not meeting somebody or riding a horse because, you know, every day is special and you can't waste them. You know, I could not imagine laying on the couch all day watching TV when you know you've got your door and there's real life. And and you know, riding horses, they always cured me. But you know, I wouldn't when scared so to speak, to get back on the horse I never have been, but to remember how to do it right. And I wanted to do it in a respectful way for that horse. I didn't want to get out and just start yanking around and all that like a green horn. You know, it's not me. I was more worried about the horse and there's a scene that Rodney in the team put in the movie about that. I remember after I I can't remember if it was I think it was when I broke my neck or shattered my face. One of the two. I was leaving one of our stuff are stallions and I was kind of offset a little bit and my wife I remember this so clear. She said I've never seen you lead a horse that way. And I'm like Colleen is still so I mean to this day, she was right, I was protecting myself. And she never saw me do that. So immediately I straighten back up, started a focus or refocus back on the horse, everything worked out. So it always goes back to the horse and our industry.

Taylor McAdams: And I love that too. You almost naturally wanted to say df to protect yourself. And really, you're like, No, just just let it happen do what's normal muscle memory. And this is kind of a harder question. But I'm curious. And I'm sure a lot of people out there are because not many people have gone through what you've gone through, let alone experience this type of memory loss. So what has it been like trying to piece the stories together? And did you ever at that time, just feel like you wanted to get frustrated? Because you couldn't remember what story was what and you know, that would just in my eyes, that would be just really, really challenging? That would be a hard part of it?

Scott Knudsen: It is a great question. Yeah, you know, but I never, I figured if I couldn't learn, frustrated, so I didn't want to get frustrated. I wanted to, you know, once again, if I, if I started syncing, like I was getting tense or nervous, or some, I'd either go for a walk, or if I couldn't walk because of an injury, my wife would help me get outside so I could see nature. I could go do something to refocus. So I can learn again, it's hard to be positive in a negative state. I didn't want to be in that no matter what injury I had. And like you're saying about the memory loss? Yeah, it's frustrating. Yeah, I'd love to remember everything, you know, going to the ranch in West Texas with the family and, and growing up on horseback, you know, I, you know, but they they've done so well telling me that I've been able to learn, like, you know, my mom and dad did saddle a horse, I'd be going for 1520 hours, just put food in the saddlebags. Off I go check vans. Man, I'd be fun to remember it. But I'm remembering it when my parents told me. So I guess I am in a way, and that's why I'm gonna look at it. Let's keep it positive. You know, there's no sense of being sad. Shoot, I'm still here making new ones talking to you, man, this is a good day.

Taylor McAdams: Exactly. No, it really is. And I think there's a beauty in that. Because, you know, a lot of people get stuck in their ruts or get stuck in the past or want to dwell in places that they shouldn't dwell. And for you, you got to hear the highlights, you got to hear your life from other people's perspective. And to me, I think that's invaluable because we can be our own worst critic through situations through times through moments and I just feel like for you, you get you get to have kind of the best of both worlds. And I love love, love that you're choosing positivity over that and you're choosing to be an overcomer so that's so inspiring there. Thank you. And what do you think it's like now like, what does it mean to you? Does it mean so much more? Now that you've survived what you've survived, gone through what you've gone through? And like you said, get to be here today? What is that? Like?

Scott Knudsen: It's everything, you know, it's everything. You know, when the third time I died, I kill myself not on purpose, I would work out a lot, I would take care of my body. I was drinking water. And it's a long story. But anyway, I was gone, I came back. And and I still work out a lot. But it was that every day is so special. You see it from a different perspective now. And that's why I love speaking at venues and such, I can't wait to tell someone how great their day is. Because sometimes when you're in the read of you don't realize really you're sitting in traffic for an hour. Well, hey, put on a good podcast put on put on your show. And all of a sudden that traffic doesn't really matter because they're listening to you. And that's, that's it's just refocusing and retraining your mind to look for the light

Taylor McAdams: to look for the light and to be the light and and definitely I couldn't agree more with you there. And I can't help but ask you this. What is some advice that you'd like to give to anyone out there that has gone through nowhere near what you've gone through? Maybe it's a different battle? Maybe it's a smaller, bigger doesn't matter the size? What advice do you have for them? What would you tell them if they were in a rut, because I am so inspired by your positivity?

Scott Knudsen: Thank you, thank you seek God. First and foremost, because that's that's always been the foundation and there's nothing without a solid foundation. Surround yourself with great people. Even if you don't have any find one and then go to to find your find your find your purpose, your positivity, your happy spot for me, it's our industry, it's a horse. And some people might be boating some it might be something else, but find that find that so when you get you're having a bad day, your mind can go exactly that, that that that is a key and then just know that every breath of air is is a gift, you know, and it can always be worse, you know, even at my worst spots, and I've been in a bunch there's always someone worse, you know, and and and when I get to speak to some military vets that come back, you know, I'm so embarrassed to even tell my story, because I know they've been through so much more. But sometimes it's just Aaron, you know, sharing stories and being around positivity. But once you focus on the negative, that's what's gonna happen. You have to believe that next day is going to be better than today and then set the steps to get there.

Taylor McAdams: Oh, yeah, that's such good advice. Thank you for sharing that there. And I'm glad you brought up a few speaking engagements that you've gotten to do with veterans with just I mean, across the world, essentially, just getting to share your story. Give us an inside look on what that's like. And when you go up on stage to talk in front of small crowds, large crowds, do the feelings and emotions come back to you? Or just really tell us about what you're there for?

Scott Knudsen: Absolutely, yeah, I've become so weak on stage. You know, when I started thinking about my wife and daughter, you know, and not the, whenever I died because of the water deal, and I didn't want to come back. I didn't hurt anymore. I didn't have debt. And I love my girls like nobody's business. And that kind of man, I tear up every once in a while. And, and but I think that's part of being real, you know, authentic, I'm authentic cowboy. But when I speak, it's all from the heart and not tear up. But then there's so many jokes after that, you know, and I love speaking, I love doing our shows, and just being around people, because people help elevate me. And Lord knows I needed, you know, every day, I need to be surrounded by that. And when they laugh at something I'm speaking about, or if they get sad, because something happened to me, but they feel better about their life. Like, I'm glad I'm not that dude. You know, that's good. I'm glad that didn't happen to me, you know. That's what it's all about. But I love it. It smaller big venues are going to be at the end of for all 10 days just meeting people. But if they say it helps them, but I think really, and truly it helps me. Because the more the more good. You're around, just the better you can be.

Taylor McAdams: Yes, that is so well said. And I agree to that to just even getting to hosts people like you on the podcast, it's a good avenue to, to spread positivity in a world that is looking darker and darker every day. So I commend you. And I am so thankful for everything that you do there. But I know a lot of people are curious about this movie, they want it. They want to know the details. They want to hear everything. And I know it's under wraps for now I know you can't give us too much information. But for those of us that don't know anything about the movie, at least tell us a little bit about what you expect. What's going to happen. Tell us about what you can tell us.

Scott Knudsen: Absolutely. So Ronnie stone, like you said short horse productions. I'm so excited. They're going to be the executive producer. Knowing the man he rides horses, religiously, I mean, loves the Lord, but he loves his horses. And he's doing he's the executive along with me. And it's a true story. You know, we just opened up you know, Darrell Campbell wrote it. And he's written for Tim Allen, Carol Burnett, so many great people. I mean, God wrote the story, because it's a true story. He just kind of put it all together. And, you know, it shows my wife, you know, from the city. And how she just took over, you know, and it's a strong and my daughter growing up in it, you know what it was like, and, and with me, you know, just getting hurt. I think it has to two major hurt times I got hurt in it. But just there's some rodeo scenes and horror scenes and ranting so it's going to show the industry will it well, Tammy lane is going to direct it and she's She owns Capernaum studios and taxes and, and her dad's a Hall of Fame horse, she grew up around it, but she's phenomenal director. And so they're going to see authentic pets. And that's really important. They're going to see the fate they're gonna see the family. It's not a cheesy, bubbly kind of deal that hopefully don't cry, but they might get sad at some of it. But um, I just want some the industry is going to be proud of. But yeah, it's coming. It's coming fast. For sure. It's a great budget, and it'd be featured feature film and, and, yeah, we're really excited about it.

Taylor McAdams: Yeah, you should be and I'm very excited for you even hearing you and Ronnie talk about it. When we got to me in Dallas. I was immediately like, Okay, I want to see it right now. I'm so excited. You know, and that's so good. I hope everyone out there gets just as excited if not more, the more we start getting to see trailers and teasers and promos to buy your tickets and all of that. And so I'm sure if you're listening on the Kick Your Boots Up podcast, I'm sure we'll give you an update via social media or something to be able to share where you can go watch it. But I mean, wow, Scott, thank you. Thank you, thank you, you have been a huge blessing in my life to just really focus on positivity. But then also just for everyone out there. I feel like you've just shed light on so so much. And we've talked about things that were hard to talk about, and I appreciate your own vulnerability there and we haven't we didn't cover everything because we don't want to give the whole plot of the movie away. We want people to stay tuned, but spoiler alert, he's alive and well. Scott is in the flesh. And yeah, Mmm, that's a beautiful story. So, Scott, thank you for everything for taking the time to share your story for being so real and genuine and positive. We need more of that in the world. And I can't just I can't say enough about you. So thank you.

Scott Knudsen: Oh, thank you for having me. I'll just once again I love everybody I met over in Dallas at the showroom. And thank you and sitting that stain at that table just talking for the 30 minutes we did. I still remember that like that. This is life. This is what's so good about what we get to do. You know, thank goodness for our industry and the boots and the horses are I wouldn't have been there and you wouldn't be there. But it's the people. And I appreciate you so much appreciate you have a meal.

Taylor McAdams: 100% I love what you said about the people that is so true. That's what makes the world go round. And, and definitely just we gotta give just a shout out to the marketing director here. Oh, she's, yes. The just the camaraderie of the story shared with your wife Tracy and Hayley and Rodney even getting to hear his crazy life stories and Trent and we're so thankful but I know that there's speaking of people, I know that there's a lot of people out there that want to follow you. They want to learn listen to your podcast, even so, tell us where can they find you your social media channels. I know I love following religiously on LinkedIn of all places. So tell us where we can find you, y'all. Scott Knudsen Thank you. So our website is Cowboy Entrepreneur. So pretty simple. There. You can find everything but on Facebook and Instagram, Twitter. It's cowboy entrepreneur, even Tik Tok. We're working on that, you know, yeah, man. It's fun. And then on LinkedIn, it's my name Scott Knutson. But everywhere else is cowboy entrepreneur, but the website kind of links you to everywhere you can want to bounce, and so much fun. And love meeting so many people around the world because of it. You know, social media could be bad, but it's really so good. So great. Because of this, what we're doing and, and somebody has never been on a horse hopefully after they listen to our show. With you and me, they're wanting to buy a pair of Justin boots and go get on the horse.

Taylor McAdams: Oh, yeah, that's That's exactly it, that we encourage that for sure. And I think I want to I want to give a time right now to at least tell everyone about your book a little bit and let them know where they can find it. So like I said, it's a book called you can't crack that egg twice, which I'm excited to start reading because I know that there's a lot of your story there but also a lot of good messages and encouragement. So where can they buy the book app?

Scott Knudsen: I think Amazon, Barnes and Noble. its leadership books if they go to leadership books.com That's the book publisher, great guy, another great horseman, great follower of Christ. And he just he does everything at a top-notch level. So I was really blessed to find him and, and he has that one out. We're gonna launch our second book, sovereign rain at the NFR and its sovereign God but it's a horse rain. And it's 17 stories from the ranch and all true you know, from you know, just getting drilled in the dirt to run some of the best horses some of the best Coliseum so we can't wait to launch and that'd be at leadership books as well.

Taylor McAdams: Oh, great. I'm so happy to hear that you'll be at NFR I look forward to seeing you I encourage everyone out there to go purchase the book. Get excited if you have if you purchase the book and you want to bring it I'm sure that they can you can follow along and learn where Scott will be so he could maybe sign it for you that would be incredible. But Scott again, I can't say thank you enough. Please hug Haley and Tracy for me. I I'm sold. I'm big fans of you guys. So keep up what you're doing and, and I know we'll see each other again.

Scott Knudsen: I can't wait. I'm looking forward to that day. And thank you again.

Taylor McAdams:Thanks for joining us on kick your boots up. I'm your host Taylor McAdams and we can't wait to share the next story of the West. Until then, feel free to like subscribe and leave us a review. Follow us on social media at Justin boots to keep up with our next episode. And we'll see you the next time you kick your boots up.