Experience the NFR 2024: Tradition, Triumph, and True Grit
The ultimate rodeo showdown is here! The National Finals Rodeo (NFR), held every December by the Professional Rodeo Cowboys Association at the iconic Thomas & Mack Center in Las Vegas, Nevada, is an event bursting with adrenaline, excitement, and a true celebration of Western heritage. Known as the pinnacle of rodeo competition, this prestigious event gathers the top 15 competitors in thrilling rodeo events like bull riding, steer wrestling, team roping, saddle bronc riding, bareback riding, and barrel racing. For those looking to get up close and personal with their rodeo heroes, contestant autograph sessions provide the perfect opportunity. Beyond the intense competitions, Las Vegas showcases live performances from top music stars like Shania Twain, Cody Johnson, The Eagles, Lainey Wilson, and many more. Don’t miss the chance to see George Strait, a beloved Team Justin member, along with Chris Stapleton and Little Big Town at Allegiant Stadium on Saturday, December 7, 2024. Also taking the stage in Las Vegas during the week, Team Justin’s own Jenna Paulette will be part of the unforgettable experience. The beloved Cowboy Christmas gift show adds a festive touch and is an event you don't want to miss. Whether you're a seasoned rodeo fan or a newcomer, the NFR promises an unforgettable experience, highlighting the best of rodeo sports and the timeless spirit of the West. Don't miss out on what the NFR has to offer from December 5-14, 2024!
Experience Cowboy Christmas
Cowboy Christmas at the Las Vegas Convention Center is a one-of-a-kind festive experience at the NFR, running from December 5-14, 2024. With free admission and open daily from 9 am to 4 pm, this event features a marketplace with hundreds of vendors. Visitors can shop for unique gifts, enjoy live entertainment, and fully immerse themselves in the holiday spirit. From handcrafted jewelry to the latest in Western fashion, there’s something for everyone. Be sure to visit Boot Barn at booths #1831, #1921, and #2101, where you’ll find Justin cowboy boots and much more.
Justin Sportsmedicine Team
In the fast-paced world of rodeo, where every second counts, the health and safety of our athletes is a top priority. The Justin Sportsmedicine Team will continue their commitment to providing exceptional medical care to rodeo athletes at the National Finals Rodeo. The Justin Sportsmedicine Team is dedicated to delivering the best on-site treatment, preventive care, and rehabilitation, ensuring that athletes recover properly and perform at their best. The team is a vital part of the NFR allowing athletes to focus on their performance rather than injuries, making the experience better for everyone.
Team Justin
What would this event be without the hardworking and fearless athletes? Competing in rodeo requires grit, heart, and unwavering determination. At Justin, we’re proud to support athletes who embody the Standard of the West, both in and out of the arena. This year, Team Justin heads to NFR 2024 with an incredible lineup: Coleman Proctor in team roping, Kade Bruno in saddle bronc riding, Haven Meged in tie-down roping, Jess Pope in bareback riding, and Cody Webster and Dusty Tuckness as bull fighters. We can’t wait to watch them leave it all in the arena as they take on the toughest competition of the year!
Dress Your Best for the NFR 2024 with Justin
Arrive at the NFR in style with Justin cowboy boots or cowgirl boots and the perfect cowboy hat. From the thrilling rodeo events and the festive Cowboy Christmas to exhilarating concerts, the National Finals Rodeo has something for everyone. Make the most of your NFR 2024 adventure by stepping out in Justin's finest. Complete your rodeo look with our women's and men's clothing, including jeans, t-shirts, dresses and shirts. Whether you're in the stands or exploring the attractions, Justin ensures you'll be dressed to impress. Don't miss out on the chance to be part of this unforgettable celebration of Western heritage at the National Finals Rodeo!