Top Western Influencers to
Watch at the NFR 2024

A woman wearing Justin Vintage boots dancing in the desert A woman wearing Justin Vintage boots dancing in the desert

Image by Danja Barber Photography

The Wrangler National Finals Rodeo (NFR) is the pinnacle of rodeo events, drawing fans from all over the country to witness the best cowboys and cowgirls compete. But it’s not just about the action in the arena— the NFR is also a gathering ground for Western fashion, lifestyle, and culture, amplified by some of the most influential voices in the Western community. If you’re looking for the trendsetters who capture the spirit of the rodeo, here are some influencers you need to keep your eye on this season.

A woman wearing Justin Vintage boots while sitting in a truck.

Ireland Biltoft - @irelandbiltoft

Ireland brings a fresh and dynamic approach to the Western lifestyle. Known for her blend of traditional Western fashion with a modern edge, Ireland’s content is all about authenticity and creativity. Her style effortlessly combines classic rodeo staples with contemporary pieces, offering inspiration for fans who want to make a bold statement at the NFR 2024. Whether she’s sharing her favorite looks or capturing the excitement of the event, Ireland’s posts bring a vibrant energy that makes her a must-follow during the rodeo season.

A woman standing in a field wearing Justin Boots.

Kendall Coon - @theurbancowgirlll

Kendall Coon is making waves in the Western lifestyle community with her unique fusion of contemporary style and classic Western charm. Known for her bold and fashion-forward approach, Kendall’s content offers everything from striking outfit inspirations to glimpses of her life immersed in Western culture. At the NFR 2024, you can expect Kendall to showcase her signature blend of urban influences with traditional Western wear, creating standout looks that resonate with modern rodeo-goers. Her feed is a testament to her innovative style and love for the Western way of life, making her a must-follow for those seeking fresh, trendsetting outfit ideas during the event.

A woman wearing Justin Vintage boots leaning against a wall.

Madi Dunbar - @madimccall_

If you’re a fan of chic, effortless Western style, Madi is one to watch. As the creator of #ComfyCowgal, she brings a sophisticated, polished look to her outfits, perfect for those who want to elevate their Western wardrobe and still be comfortable. Madi’s content is not just about fashion; she brings a refreshing authenticity to her posts, capturing her experiences at rodeo events and life on the ranch. Expect to see Madi rocking timeless pieces at the NFR 2024, showing how to mix classic Western wear with contemporary trends.

A woman wearing Justin boots kneeling into of a bush.

Marijka Hunsaker - @marijka_dam

Marijka is well-known in the Western lifestyle scene, known for her striking style, passion for rodeo, and love for the Western way of life. Her content ranges from showcasing bold fashion statements to offering glimpses of her everyday life on the ranch. At the NFR 2024, you can expect Marijka to stand out with her unique take on rodeo fashion, pairing modest Western staples with trendy, modern pieces. Her feed is a blend of rugged ranch aesthetics and refined rodeo looks, making her a go-to for anyone looking to find that perfect outfit inspiration for the event.

A women wearing a cowboy hat holding a pair of Justin Vintage boots.

Natalie Phee - @natphee

Natalie is a staple in the Western influencer community, known for her engaging personality and genuine love for the Western lifestyle. She often shares authentic everyday content, from her daily adventures in Nashville and Texas to outfit guides for fans attending events like the the NFR. Natalie’s energy is infectious, and her content is both informative and entertaining, making her a must-follow during the event. Her feed is sure to be filled with the best highlights from the NFR 2024, providing her audience with a front-row seat to all the action.

A woman wearing Justin boots standing in front of a horse.

Shaley Ham - @westdesperado

Shaley, one of the most seasoned Western influencers, has built her brand around a blend of rural lifestyle, events, and fashion, capturing the essence of modern Western culture. Shaley’s creative, down-to-earth approach resonates with fans who love her balance of fashionable yet practical content. During the NFR 2024, Shaley’s followers can expect to see plenty of outfit ideas, styling tips, and behind-the-scenes glimpses of all the excitement. Her flair for accessorizing and love of bold, statement pieces make her a source of inspiration for those looking to make a splash at NFR 2024.

More Western Influencers to Follow During NFR

In addition to these influencers, several other Western content creators will be sharing their unique perspectives at the event:

Alli Vermilyea - @allivermilyea

Known for her trendsetting style and eye-catching content, Alli’s looks blend timeless Western staples with current fashion trends. Her engaging posts provide endless inspiration for NFR 2024 outfits, making her a go-to source for those looking to stand out with a unique and stylish approach to rodeo fashion.

Ebony Williams - @ol_ebs

With a down-to-earth vibe, Ebony shares relatable Western fashion and lifestyle content that resonates with many. Her authentic approach to the rodeo experience, along with her stylish looks, makes her a fantastic source of inspiration for the NFR 2024 attendees.

Yaya Kieu - @yaya.kieu

Yaya captivates her audience with vibrant outfits and a genuine love for the Western lifestyle. Her custom-painted hats are a staple for NFR 2024 outfits, adding a unique flair to her looks. With each post, she showcases the excitement of Western culture, making her a must-follow for those seeking stylish and authentic content during the rodeo.

Why Following Influencers Matters at NFR 2024

For fans, influencers offer more than just fashion tips—they provide an inside look at the rodeo culture, bringing the event to life through their unique perspectives. Whether it’s showing the best places to shop, the must-see events, or the hottest after-parties, influencers play a crucial role in connecting fans to the action. By following these Western influencers, you’ll get the full NFR 2024 experience, from the thrill of the rodeo to the latest trends in Western fashion.

Get Inspired by the Best in Western Wear

As you prepare for the NFR 2024, take a cue from these influencers to inspire your wardrobe choices. Looking for high-quality, stylish cowboy boots and cowgirl boots. Check out our collection at Justin Boots to find the perfect pair to complete your NFR look. With a range of styles for both men and women, we’ve got everything you need to make a statement at the event. 

Follow Along and Stay Connected

Be sure to follow these influencers on Instagram and TikTok to stay up-to-date with all things NFR 2024, and keep an eye on our social media for more updates throughout the event. We’ll see you at the NFR 2024!