Justin Boot Company® Signs 9-Time World Champion

Reigning Champion Trevor Brazile Expands Western Boot Leader’s Strong Partnership with ProRodeo

FORT WORTH, TEXAS (March 24, 2009) – Justin Boot Company®, the leader in western and equine footwear and exclusive footwear sponsor of the Professional Rodeo Cowboys Association (PRCA), today announced an endorsement agreement with fellow Texan and PRCA All-Around World Champion Cowboy, Trevor Brazile. The signing is part of the footwear brand’s integrated and multifaceted dedication to the sport of professional rodeo via sponsorship components such as the Justin Sportsmedicine Team (JST) and the Justin Cowboy Crisis Fund (JCCF).

“Trevor is a tremendous athlete who demonstrates admirable character and integrity, which are both attributes our company is founded on,” said Randy Watson, president and CEO Justin Brands, Inc. “Justin Boots is committed to the sport of professional rodeo – the families, fans, and athletes – and working with Trevor will give us great momentum in connecting with our valued consumers in the rodeo arena.”

Brazile holds a long list of accolades admired and envied by many. Throughout his impressive career Brazile has earned six All-Around World Champion titles and a total of nine PRCA World Champion titles by winning gold buckles in his mastered events of steer roping and tie-down roping. In 2007 he became the first Triple Crown winner in 24 years and just the eighth in history by winning the All-Around, tie-down roping and steer roping gold buckles. Brazile has been crowned the PRCA All-Around World Champion for six of the last seven years at the Wrangler National Finals Rodeo and set earnings records in both the team roping and tie-down roping events.

“Anyone who is involved in the sport of rodeo has either seen or experienced the tremendous service provided by the Justin Sportsmedicine Team and the Justin Cowboy Crisis Fund,” said Brazile. “It’s an honor to be connected with a brand that gives back to the rodeo community in ways that really make a difference.”

As part of the partnership, Justin Boots will highlight Brazile in efforts surrounding the company’s charitable JST and JCCF programs as well as in product-focused marketing and advertising campaigns in 2009.

About Justin Sportsmedicine Team

The first mobile professional sports medicine vehicle in North America, the Justin Sportsmedicine Team (JST) is the Official Healthcare Provider to the PRCA. For 29 years it has provided on-site, state-of-the-art medical treatment to injured rodeo competitors at no charge. In 2008 alone, over 125 medical doctors and 475 physical therapists, athletic trainers and massage therapists were a part of the JST network, providing treatment at over 100 PRCA sanctioned rodeos.

About Justin Cowboy Crisis Fund

The Justin Cowboy Crisis Fund is a charitable organization designed to provide financial aid to professional rodeo athletes and their families in the event of catastrophic injury. Unique among today’s numerous charitable organizations, the Justin Cowboy Crisis Fund (JCCF) stands above the rest by dedicating 100 percent of all contributions received for disbursement to eligible applicants. For more on the JCCF, visit www.prorodeo.com.